Join us for the Chamber Annual Leadership Lunch Event.
The Advertising Effect – How to change behaviour
We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more – if people did exactly what we wanted them to we would all be happier… and richer. In this provocative presentation, based on his best-selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levi’s and Pepsi, arms delegates with a new way of thinking around, and inspiring, lasting tangible change using a potent blend of human psychology and advertising know-how.
Sharing his understanding of the fundamentals of why humans do what they do and buy what they buy Adam will:
- Encourage delegates to utilize the behavioural science behind motivation theory
- Shed light on the key factors that must exist to create lasting change
- Provide tools and techniques to put this new knowledge into practice
- Flip everything you thought you knew about why we do what we do, on its head
What to Expect
When
Wednesday 9th October 2019
11.30am to 2.00pm
Where
Castle Hill; RSL,
77 Castle Street,
Castle Hill NSW 2154
What you’ll learn
Through cognitive behavioural psychology and a deep understanding of behavioural economics Adam hands delegates the keys to sky rocketed motivation – whether to buy, perform or change.
About Our Guest Speaker
Adam Ferrier
Adam Ferrier is the founder of THINKERBELL, an agency that creates ‘measured magic’.
Adam Ferrier
Adam Ferrier is the founder of THINKERBELL, an agency that creates ‘measured magic’.
Adam is one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics. He’s also the author of “The Advertising Effect” and part of The Australian Creatives’ ‘Power 20’; A regular on the Gruen Transfer and featured on The Project, Celebrity Apprentice and ABC Radio.
The creator of the idea behind the WARC World Innovation prize (2013), and winner of the rare Cannes Gold Lion and Gold Effie double, Adam has won at all of the world major advertising shows.
Adam also created the successful board game ‘The Analyst’ (translated into four languages). Adam Ferrier doesn’t just think outside the square – he’s blown the square up.
An unstoppable force in the Australian advertising landscape, Adam was previously a co-owner of Cummins & Partners – Mumbrella Agency of the Year and a founder of Naked Communications. Adam also sits on the boards of social giving company Good Thnx, and social influencing company TRIBE.
Through cognitive behavioural psychology and a deep understanding of behavioural economics Adam hands delegates the keys to sky rocketed motivation – whether to buy, perform or change.
Our Event Sponsors
At Modemedia, we talk about brands, think about brands, conceive new brands and lovingly nurture brands from beginning to end. We create, communicate and manage brands to galvanise their impact in the marketplace.
We know that distinctive design, high impact messaging, and innovative integration of communication and technology contribute to an outstanding return on investment.
We measure our success by the growth and success of our customers. Born from passion and dedication in 1999, Modemedia has evolved from a philosophy that a professional branding service should be a cornerstone of any successful business.
You can find out more about the services available via their website
Findex is one of Australasia’s leading provider of integrated financial advisory and accounting services. Boasting a wide and strategically dispersed presence across Australia and New Zealand, Findex is passionate about ensuring clients are provided access to the very best expertise and robust financial solutions that will ultimately see them through their entire business journey, or reach their own personal goals.
We’re focused on meeting the needs of businesses and the individuals within them through a collaborative approach to financial services. We pride our self on an integrated service offering, giving you the peace of mind that comes with knowing your financial and lifestyle goals are being worked on
You can find out more about the services available via their website